
With only nine days, nine hours and thirty minutes left until the big game kicks off we thought we’d take a closer look at the food and beverage lineup in the real competition – the one between the big-budget commercials.
With a record nine carmakers running ads in this year’s game (consuming almost a third of the total slots available), other brands will get little playing time. But car commercials are typically middle of the pack when it comes to performance in Super Bowl ad polls like Pavone’s SpotBowl, which means one of these drink and snack spots could take home the top prize.
ANHEUSER-BUSCH
The Budweiser gang is back as the game’s biggest advertiser, buying between three and four minutes of ad time. A-B is notoriously tight-lipped about its Super Bowl plans, which means few details about the spots are available. Budweiser has won four of eight SpotBowl titles, and will make another run with a lineup that includes the usual mix of ads for Budweiser, Bud Light, and Bud Light Platinum brands. As per tradition, we assume the famous Anheuser-Busch Clydesdales will also make an appearance in at least one spot.
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