Author Archives: Dave Shoffner

Coin operated vending machines? Psshh, that’s so 2006. Today’s vending game for food and beverage brands is all about innovation, interaction and engagement. We’re talking about vending machines linked to social media that are part of larger campaigns and richer consumer experiences. We’re talking about viral video-worthy creations like Coca-Cola’s vending machine that vended  happiness […]

In a game that featured 15 first-time Super Bowl advertisers, eight car companies and one bizarre Puppymonkeybaby, it was an ad featuring an unborn baby hungry for Doritos that won America’s vote and took home the 2016 SpotBowl title to notch yet another Super Bowl win for a food & beverage brand. Ad fans from […]

The Super Bowl is just three days away, but judging by the number of Big Game ads that have already been released, you’d think the game had already started. At last count, 28 of the game’s 43 expected ads — a full 65 percent — have already been released by the brands behind them. Food […]

With one week until Christmas, we decided to take a closer look at some of the numbers behind the holiday’s food & beverage traditions. We’re most surprised by the 1.7 billion candy canes produced during the holiday season, although we’re curious to know what percentage of them are actually eaten. Any guesses?      

Thanksgiving might seem like a slam dunk holiday for food and beverage marketers, but it’s not as easy as it may seem. That is, unless your brand is Butterball®. The company produces 20 percent of all turkeys consumed on the holiday (Americans will scarf down nearly 50 million of the birds on November 26), which […]