Author Archives: Dave Shoffner

Thanksgiving might seem like a slam dunk holiday for food and beverage marketers, but it’s not as easy as it may seem. That is, unless your brand is Butterball®. The company produces 20 percent of all turkeys consumed on the holiday (Americans will scarf down nearly 50 million of the birds on November 26), which […]

Why is Black Friday called Black Friday? If you’re like most folks, you’ll puff out your chest and note that it’s when most retailers’ bottom lines transform from red ink to the much more positive and profitable black ink. And, if you’re like most folks, you’d be wrong.  The day after Thanksgiving — or “Black […]

If I never drink another pumpkin chai latte or eat another slice of pumpkin cheesecake, I will be a very happy man. That’s because, for 31 pumpkin-spiced days, I feasted on nothing but pumpkin-flavored foods. That was my October, and it was the longest month of my life. It started as a dare from a […]

When it comes to outside-the-box game day food, Major League Baseball parks may have taken the traditional “peanuts and cracker jack” fare to new levels in recent years, but NFL stadiums are holding their own in the battle for fan stomachs. Each pro football stadium — like their baseball counterparts — has a signature offering, […]

The National Retail Federation predicts more than 157 million Americans will celebrate Halloween in 2015 and scare up $6.9 billion in sales along the way. From a marketing standpoint, candy gets the lion’s share of the attention, and the infograph below tells us why. Is anyone surprised by the number of parents who raid their […]