The Sauce: General

This Week in Advertising 4.25.16

Posted on Apr 25, 2016

Coke Zero gets new name and new taste in £10m ‘classic Coke’ relaunch
In an effort to reformulate Coca-Cola Zero into Coca-Cola Zero Sugar, the company calls it a “deliberate attempt to change the mix of our portfolio between sugar and no-sugar drinks.” Urgency is driven by the impending sugar tax imposed in Great Britain.
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This Week in Advertising 10.25.15

Posted on Oct 26, 2015

Chipotle to beef up mobile, online ordering experience
Following a recent dip in sales, the chain hopes to revive sales by improving the mobile and online ordering experience.
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This Week in Advertising 9.27.15

Posted on Sep 28, 2015

With #ShareaCoke, Twitter unleashes first branded, custom emoji
Tweeting a specific, branded hashtag will spawn an emoji of two Coke bottles clinking.
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