Earlier this month, the Japanese branch (slice?) of Domino’s Pizza unveiled plans for the restaurant’s newest location – on the moon. The company estimates it’ll cost about $2.5 billion and require 15 rocket trips to complete the moon’s first retail location. Renderings of the lunar restaurant can be seen on the project’s official website.
Even if this were a serious attempt at intergalactic expansion (who would they deliver to?), Domino’s wouldn’t be the first pizza in space. A decade ago, Pizza Hut made history by delivering some salami and cheese pies to Russian cosmonauts in the International Space Station.
A Domino’s restaurant on the moon isn’t the strangest location for an eatery. There have been odder placements right here on Earth. Below are a few examples of restaurants in unexpected places. Some are weirder (and more successful) than others, but all are good case studies in marketing – and cooking – outside of the box.
Ithaa Undersea Restaurant (Maldives)
Located 16 feet below sea level, the Ithaa Undersea Restaurant offers “180 degree views of reef and marine life … in the world’s first all-glass, undersea restaurant.” Reservations are required at least two weeks in advance. Children under 12 are not permitted.
Church Brew Works (Pittsburgh, PA)
This popular Steel City brewpub is located in a restored 19th century Roman Catholic church. Among the brews on tap are Celestial Gold (light lager), Pipe Organ Pale Ale, and Pious Monk Dunkel (dark lager).
Earl of Sandwich (Boston, MA)
Although not yet a reality, this future sandwich shop will be located in what was at one time a men’s room in Boston Common. The restaurant will pay $50,000 in annual rent for the abandoned structure, which is perhaps the most regal looking men’s room we’ve ever seen. Not that that changes the fact that your turkey and cheese on wheat will be made where a urinal once stood.
The Airplane Restaurant (Colorado Springs, CO)
Rather than turn a decommissioned U.S. Air Force Boeing tanker plane into razor blades (or is that only what happens to retired Navy ships?), investors decided to convert the 50 year old jumbo jet into a restaurant capable of seating more than 40 diners. According to the airplane’s website, its goal is to be “the preeminent aviation restaurant in the United States.” We weren’t aware of any other “aviation restaurants” but we wish this location the best of luck in achieving its high flying objective.