Experience

Yes, we’ve done a lot of marketing, advertising and public relations for some of the biggest food and beverage brands in the nation. And yes, many of us would probably accept our pay in the products we promote. That’s a lot of ice cream and beer. Take a look at our work and you’ll understand why.

The brief read like the script for a big-budget movie trailer: “In a world where all light beers look and taste the same, one beer has the amber color, crisp flavor and ice cold courage to stand out from the crowd.” That brew, of course, is Yuengling’s Light Lager, and America’s Oldest Brewery asked Pavone to tell its courageous story with a pair of simple yet compelling television spots.
A simple recipe like the one used by Turkey Hill Dairy to produce its popular line of All Natural Recipe ice cream flavors deserves a simple ad. The print ad shows consumers exactly what they’re getting in their bowl of Vanilla Bean and exactly why Turkey Hill is the nation’s fourth best-selling ice cream brand.
Pavone launched Pace’s new line of salsas by developing a sales kit, sales videos, e-blasts, a microsite and by providing promotional planning.
Pavone created Turkey Hill’s Ice Cream Journal which has become the most successful corporate blogs by engaging customers in a way no other marketing tactic can.
Pavone worked closely with Apure Foods on the launch of reGen – the first muscle recovery beverage that combines the power of natural cocoa with a 3:1 carbs to protein radio for optimal muscle recovery. That launch included an ad campaign featuring elite athletes – all photographed by the Pavone team – looking for an edge that only reGen can offer.
Pavone and the Pennsylvania Winery Association developed the Great Pennsylvania Wine Toast to raise awareness of thePA wine industry through earned media coverage.
Pavone and Turkey Hill developed four new drinks spots, which helped with the 20% sales lift in the New York market.
Pavone created an integrated campaign for Lord Chesterfield Ale which included online advertising, POS, sales materials, social media and appearances during Philly Beer Week.

Clients