Tag Archives: culinary

Talking with Walter Scheib

Walter Scheib, “The American Chef
White House Chef (1994-2005), speaker, culinary consultant and product developer

Q:  What are your primary responsibilities?  What does your average day look like?

A:  I’m speaking, cooking, marrying cooking with entertainment, hosting culinary tours of exotic and unusual destinations including Russia, Sicily, Sri Lanka and Trinidad.  I’m also consulting on food and beverage product development as well as restaurant concepts.

Q:  What are you most proud of, professionally?

A:  I’m proud that I was able to bring contemporary American cuisine to the White House during my eleven years there.  Before 1994, French cuisine was the norm. I’m also proud that I’ve come to the understanding that the food and beverage business is about making people happy—whether you’re talking about a hot dog cart or a 3 Michelin Star restaurant.  It’s about making great memories and repeat business.

Q:  What’s the coolest thing you’ve seen lately?

A: Blue Hill at Stone Barns.  The executive chef and owner, Dan Barber, really walks the walk when so many others are just talking about it.  I love what he’s doing!  He’s built a spectacular operation and is really doing it right.   He’s even educating in the process.  The place is self-sustaining; they raise their own ingredients, from poultry to livestock to produce.

Posted in Expert Opinions, General | Tagged culinary, food, trends, Walter Scheib, White House Chef | 2 Comments

Old Is New – Part Two

The Culinary Institute of America is teaching it, and the hottest chefs are putting their own spin on it.  Consumers are responding and attempting to replicate the techniques at home.  We’re not talking about molecular gastronomy here; we’re talking about smoking — the back-to-basics preparation that 82% of professional chefs are really excited about.

Smoking is hot—with chefs, mixologists and now consumers.  In addition to the things you might expect, the pros are using both hot and cold techniques to smoke rutabagas, oysters, venison, figs, eggs, butter, chocolate, cheesecake, even whiskey and cola syrup for use in specialty cocktails.  They’re smoking with alder wood,  olive wood, hibiscus flowers, teas and the usual assortment of cherry, apple, hickory and mesquite woods.

Culinary innovations have made smoking more accessible to both the professional chef and the home cook.  Tools such as the “Smoking Gun,” a handheld food smoker, are becoming mainstream, as evidenced by their presence on the shelves of Williams-Sonoma and a price point under $100.

What’s old is truly new again, thanks, in part, to trendsetting chefs.  Keep an eye on what they’re doing; their preferences and practices will almost certainly affect those of your consumers in some way.  Check out our food trend influencer chart to see how these trends trickle down and where you can be of influence.

Posted in General | Tagged chefs, culinary, smoking, trends | 3 Comments

Old is New – Part 1

Tom Colicchio and all of the hottest chefs are doing it.  The Culinary Institute of America is teaching it.  Consumers are responding and attempting to replicate the techniques at home.

We’re not talking about molecular gastronomy here, we’re talking about pickling and canning — the back-to-basics preparations that 93% of professional chefs indicate are either hot trends or perennial favorites.  The pros are pickling everything from cherries to apples, green tomatoes to shallots, ramps to okra and pears to eggs — and they make it look so cool, not to mention delicious.

The consumer interest in pickling and canning extends beyond culinary appeal to economic necessity.  Many consumers are growing their own fruits and vegetables and are preserving a portion of the bounty. This behavior is evidenced by the unprecedented success of publications such as Organic Gardening, which has seen a circulation jump of 25%, and the sharp increase in seed packet sales.  Burpee, the world’s largest seed company, experienced a sales lift of 25% in 2009, and smaller companies such as Harris Seeds saw an increase of 80%.

Last fall, sales of in-home preserving products by Ball and Kerr rose 12%, and the category, overall, experienced the highest annual growth rate of any supermarket sales category as tracked by Nielson.

Posted in General | Tagged canning, chefs, culinary, pickling, trends | 4 Comments

Food Trend Influencers – Part One of Three

Often we hear from frustrated marketers who are having difficulty getting their products to perform in retail grocery.   Their products are good, but they’re struggling for mainstream appeal.  The products might be less familiar, and therefore a little intimidating to the average consumer.

Even if you plan on spending your way to familiarity (which we can help you do, by the way!) it’s incredibly important to understand where and how food trends start before attempting to launch new products in retail.  Whether you’re managing a top national brand or working to promote a commodity, the same influencers are affecting consumer perception of your product.  Maybe you’re seeking to influence food trends, or maybe you just want to capitalize on them at the right time.  Understanding the influencers will help you make smart decisions about the strategy for and timing of your launch or new campaign.

For years, our team has been identifying trends—but we’ve also been involved in cultivating them.

Our experience has led us to the conclusion that, at the very highest level, food trends start with wildly imaginative chef-owners who have the creative freedom to pursue their art in its purest form.  They’re innovative and cutting-edge.  They’re using ingredients, preparations and processes that the average consumer considers unusual.   These chefs have the ear of foodservice distributors who rely on independent restaurants for 75% of their profits.

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