Tag Archives: Danielle Marta

Here on the Pavone food blog we take time on a regular basis to chat with some of the people working behind-the-scenes (or very much in the spotlight) of today’s food and beverage marketing industry. For one of our first formal interviews, we spoke with Danielle Marta, who leads strategy and innovation for national accounts in the foodservice division at The Campbell Soup Company. In this Q&A, Danielle offers opinions on social media, food trends and how retailers could learn a thing or two from Wegmans.

Danielle Marta, RD
National Accounts – Strategy & Innovation
The Campbell Soup Company

Q:        What is your primary role?

A:         My primary role at Campbell’s is to create value and indispensable partnerships with innovative solutions and strategies to scale customers in foodservice.

Q:        What do you mean by innovative solutions?

A:         Campbell’s has always been a thought leader in this industry and is constantly looking for ways to deliver innovative solutions to our customers. Campbell’s has core capabilities that lay the foundation for our innovations: Vegetable Nutrition, Maintaining Great Taste, While Reducing Sodium and Whole Grain Goodness.