Tag Archives: Research

Talking with Danielle Marta

Posted on December 16, 2010 by Pavone Food

Here on the Pavone food blog we take time on a regular basis to chat with some of the people working behind-the-scenes (or very much in the spotlight) of today’s food and beverage marketing industry. For one of our first formal interviews, we spoke with Danielle Marta, who leads strategy and innovation for national accounts in the foodservice division at The Campbell Soup Company. In this Q&A, Danielle offers opinions on social media, food trends and how retailers could learn a thing or two from Wegmans.

Danielle Marta, RD
National Accounts – Strategy & Innovation
The Campbell Soup Company

Q:        What is your primary role?

A:         My primary role at Campbell’s is to create value and indispensable partnerships with innovative solutions and strategies to scale customers in foodservice.

Q:        What do you mean by innovative solutions?

A:         Campbell’s has always been a thought leader in this industry and is constantly looking for ways to deliver innovative solutions to our customers. Campbell’s has core capabilities that lay the foundation for our innovations: Vegetable Nutrition, Maintaining Great Taste, While Reducing Sodium and Whole Grain Goodness.

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Posted in Expert Opinions, General | Tagged Campbell's, Danielle Marta, food trends, foodservice, innovation, Research | 2 Comments

What’s Wrong with “Healthy”?

Posted on November 15, 2010 by Pavone Food

If you’ve seen our current Food Trends Report, you know that we point out that consumers are striving to be healthier and are making healthier choices in their diets, but they’re not necessarily eating food classified as healthy in the truest sense.  Although our Food Trends Report addresses many examples of and several reasons for the trend, another piece of puzzle has been revealed in a recent report released by Catalina Marketing and the Food Marketing Institute, which addresses several grocery-specific barriers to healthy eating.

First, the good news:  consumers know that healthy food is readily available at their local grocery store.  72% of survey participants agreed that the store they go to “stocks a wide variety of healthful food and beverages.”

When asked about their purchasing habits, 77% of Catalina’s respondents reported shying away from healthy foods because they believe they cost more.  Obviously, this isn’t necessarily the case and consumers have an exaggerated sense of the price differentials that do exist.  Read more...

Posted in General | Tagged food, grocery, healthy, Research, retail, trends | 1 Comment