Tag Archives: responsible

A 2010 study by global research consultancy Penn Schoen Berland reveals the increasing importance of corporate responsibility among consumers. In fact, the study, titled 2010 Corporate Social Responsibility (CSR) Perception, not only found that more than 75 percent believe corporate responsibility is important today, but also found that 70 percent are willing to pay more money for a socially responsible product.

As we approach the holidays and enjoy some good cheer, we thought it would be interesting to take a look at how beer and spirits manufacturers are showing corporate social responsibility to instill responsible drinking habits in their consumers.

Absolut Vodka provides tips and tools on its website to help consumers moderate their intake with a tool called “Recognize the Moment.” The site shows how to “Enjoy with Absolut Responsibility” and features a function that counts the number of drinks a particular person could have (responsibly, of course) as well as tips to pace consumption, set limits and know when to say “when.” With the “Text the Moment” feature, consumers can keep their intake in check by entering their cell phone numbers, writing a short message and scheduling the delivery times of reminders about when to order water, take a break or give their keys to a friend.  Read more...